Tuesday, August 22, 2006
Coca-Cola Seeks More Fizz With Non-Soda Lines
By Mary Jane Credeur
Los Angeles Times
21 Aug 2006
One of E. Neville Isdell’s goals when the former CocaCola Co. manager returned as chief executive in 2004 was to perk up U.S. sales by selling more water and sports drinks, as PepsiCo was doing to propel growth. This year he introduced more than two... read more...
